Wellness Marketing Strategies: Revolutionize the Way You Promote Your Wellness Business Through Creative Use of Digital Business Cards

Welcome to the era of interactive and innovative digital business cards. Gone are the days of cluttered paper business cards that are lost as fast as they’re acquired.

At first glance, you may think nothing of digital business cards, besides maybe letting out a heavy sigh that you have yet more technology to complicate your life, but there’s more to this one than meets the eye. Digital business cards present a powerhouse of possibilities that could prove to be an essential component of your wellness marketing strategies. Unfortunately, many wellness business owners are still unaware of just how powerful digital business cards can be. So we thought it is our duty to introduce you to some of the creative ways to leverage digital business cards for your business.

As a wellness business owner, you need to make a lasting impression on potential clients, partners, and even employees. Your business card is one critical aspect of your branding and should be one of your various wellness marketing strategies. Digital business cards provide a simple, interactive but powerful solution that can help you stand out in the crowded market. While everyone is familiar with the traditional paper business card, which still has a place in certain use cases, digital business cards are an improved way to give your customers a memorable experience, plus give your business an online visibility boost.

To start, we will briefly explain what a digital business card is and then go over some basic convenience points of digital business cards. Then, we will cover some clever and innovative ways your wellness business can make digital business cards a part of your wellness marketing strategies.

What is a Digital Business Card?

A digital business card is an electronic version of a traditional physical business card, designed to be shared digitally on various platforms such as email, text, instant messaging apps or a dedicated platform. They often contain personal and professional information such as name, job title, contact information, social media links, and a picture but can be customized to meet other wellness business needs (more on this later). Digital business cards are more eco-friendly, cost-effective, easy to share, and update than traditional physical business cards.

Digital Business Card Convenience Points

• If you’re an individual who forgets to carry your paper business cards but remembers your phone, your digital business card QR code will always be with you on hand.
• Statistically, almost 90% of business cards go into the trash without your contact information ever making it into your customers contact list. What makes business cards so beneficial is that people no longer have to type your contact information into their phone by hand. They can now add all your info into their to contacts with a single click of a button. The information that gets saved is your business logo, business name, phone number, address, and even a website link! With paper business cards, very few people will take the time to input all of those items into their device, and they certainly can’t add a logo as your contact avatar photo. With digital business cards, they have no choice.
• Have you ever ordered some paper business cards, only to change your business information soon thereafter, making the paper business card unusable? No? Well some people have. Digital business cards can be updated at any time, making them less wasteful, and easier to manage.
• Digital business cards are more eco-friendly, as they don’t require trees, manufacturing, and shipping.
• Finally, your digital business card provides a whole lot more interactive information than a paper business card ever could. Customers can’t watch a video, or read an article or see products you sell from a paper card, but they can do all of those with a digital business card!

Now that we went over some basic convenience points, we will dive into detail on interesting ways to leverage digital business cards, besides using them, well, as business cards!

Interactive One-Stop Shop Page

Let’s face it, today people’s attention spans are becoming increasingly shorter. Overall, the quicker you can provide the desired information to your customer, the more effective your wellness marketing will be. Digital Business Cards provide a clean, simple, user-friendly, one-page experience for the recipient. They offer an interactive way for a person to learn about your business, explore your offerings, book an appointment, purchase a product, contact you, and save your contact information to their phone, all without having to sift through webpages of your website. So, the fact that a business card packs this amount of detail in a brief page is actually quiet useful, for everyone involved. What’s more, is each digital business card can be strategically tailored to cleverly market a specific service or product you wish to sell.

Advanced Linktree

Linktrees have become a popular hot commodity in social media link bios. Utilizing a digital business card as an advanced Linktree on your social media pages is far more beneficial providing the same linking benefits, plus additional business info, and visually engaging content. This way, users can quickly access all your online assets, such as your wellness website, social media profiles, payment links, and more, with just one click, while sneaking in features that attract users, think photos, videos, and ‘PST! Why not add my business info to your contacts while you’re at it, yeah?’
CLEVER!

QR Code Magic

Add a QR code to your digital business card that links to your website, social media profiles, gratuity payments, contests, classes, retreats, giveaways, online store, other payment links, or even to use as a membership pass check-in (which is a technique utilized by many health clubs). This is a quick and effortless way for users to access any of your online resources. If you do have a paper business card, you can get more bookings by creating a QR code for your appointment scheduling system and add the QR code directly to your paper business card.

Multiple Cards for Different Professionals

Create different business cards for employees or room/booth renters who work under the same roof. This way, each card can be specifically designed for its intended purpose, making it easy for clients to access different information for different wellness professionals.

If you’re an employer or rent out rooms to wellness contractors, you can offer this as an affordable or free perk to your tenants and employees to help them with their wellness marketing strategies!

This is also a much cheaper alternative to creating individual paper business cards, especially if you require multiple designs for many professionals working in the same business. To achieve this, unite all wellness pros under a single ‘master business card’ for your business location, then create a ‘Team’ Section to feature all your team members and link to their individual business cards from there.

Landing Pages for Advertising Campaigns

Customizing your digital business cards to use as landing pages for advertising campaigns is probably one of the underrated ways to use digital business cards. This way, users will have a seamless and interactive experience as they learn about your business and what it has to offer (remember the one stop shop thing we discussed earlier? From those landing pages, customers can easily save your contact info, make purchases, and take other actions you wish for them to take. Even if you don’t run paid advertising campaigns, you can do this for items or services you sell in your self-made advertising campaigns on social media. Simply tailor fields and sections in your business card to form an advertisement for your service, post your promotion on your social media, use your business card link as the page where you’ll send customers who click on your promo.

Check our this digital business card example demo which has been tailored to sell a wellness retreat and to demonstrate this concept.

“Thank You” Text Messages

 After appointments, you can include your card links or QR code photos in “thank you” text messages and send them to customers. This way, you’re making it easy to save your business information for their next visit.

Marketing Emails

Similar to the ‘Thank You’ text, you can also add digital business cards to your marketing emails, making it easy for users to access all your online resources with just one click. You can either include in a button link, provide a QR code, or take a screen shot of your business card and link it as a photo!

Link to Appointment Setting Software

This may be a no-brainer, but providing a link directly to your booking software or even certain items in your store allows customers to save this link under your contact info. Now, your customers have zero excuses as to why they didn’t schedule their appointment in advance!

Button on Your Website

Do add your digital business card as a ‘Call To Action’ button link visibly displayed on your website. This way a customer could potentially leave your website with all your contact info saved into their phone, which can help drive future bookings, and scheduling.

Contests, Giveaways, and Coupon Code Entry Points

 If contests and giveaways are already on your wellness marketing strategies list, you can use your digital business cards as entry points for your promotions. Have customers enter your contest inside the business card using the entry form provided within the business card. This will provide an engaging and interactive experience for your customers as they enter your contest or save your coupon. Plus, there is a higher chance they will also save your business info into their phone as they proceed to your contest or giveaway.

Employee Recruitment

You can create digital business cards aimed at potential employees, providing important business information to help attract top talent.

Cost-Benefit & Choosing The Right Software

As you already learned, digital business cards can be created in bulk, redesigned easily, and have many different use cases. One last thing we wish to mention is the positive cost-benefit ratio. In other words, depending on where you purchase your digital business cards, they can seriously maximize and stretch your wellness marketing budget, especially in comparison to traditional paper cards.

Lets quickly analyze this.

For example, the average price of 500 paper business cards is about $24. With a paper business card, your customer reach ratio is one to one, meaning one card per one client (unless they throw it away). So, with 500 business cards you can expect to reach 500 customers.

With the cheapest plan from EZ Wellness Business Portfolio digital business cards (which we used to create all of the use-case examples for this article) you are able to create 3 different business card designs, an unlimited number of QR codes, and get a free online Wellness Business Listing which boosts the online visibility of your entire wellness business website for $29 per year.

Obviously, your digital business cards work the same as a paper card and you will provide your digital card to those same 500 customers. Though since you’re not limited to a number of card you have, you can show you digital business card to an unlimited number of people. That’s like having an unlimited amount of paper cards. However, your reach with digital business cards does not stop there. Your card is now also spread around the internet as a web page of its own, located on your EZ Wellness Business Listing (which is free with your card), on your website, your social media, and is shared by customers, which creates a customer reach ratio of one to unlimited. From a financial stand point, that is the ultimate bang for your buck.

Although we used Massology Wellness Pro Network digital cards for our comparison example (since they’re aimed directly are wellness practitioners such as massage therapists, personal trainers, nutritionists, and other wellness pros) there are a number of companies on the internet that offer digital business cards. Regardless of who you choose, be sure to carefully look at what options and features your card offers. This is because not all are created equally. Some business card providers do not offer the option of saving the card into the customers mobile device. This is an essential feature you, as a wellness pro, cannot afford to miss. Some charge on “per card view” basis, limiting the number of customers you can show your card to. Some are not customizable enough to create more targeted card pages, and many don’t offer any additional online business boosting perks besides the cards themselves. You’ll want to weight all these options to choose the best card for your wellness company.

Bonus: Check out a demo business card to see how they work.

Our Final Suggestion

After listing some amazing ways to utilize digital business cards as part of your wellness marketing strategies, we will provide you with a digital business card drawback scenario and an awesome way to avoid this scenario while combining the benefits of both worlds, digital and physical.

A digital business card is essentially a web page, and like any web page it requires an internet connection. If you’re somewhere which has no internet service, obviously handing a customer a paper business card is far less troublesome.

This is where our final suggestion comes in.

Create a simple paper business card that includes your digital business card QR code. Make your paper business card extremely simple, beautiful, and uncluttered. Include only the basic information that you know you are not ever likely to change; perhaps only your business name, phone number, and website URL. Then, include a QR code on the back of the card with simple instruction inviting clients to scan your card to ‘automatically save your business card into their device’.

This technique will prevent you from purchasing unnecessary paper business cards, limits discarding of business cards and makes your paper business cards last much longer. Additionally, it allows for a more attractive paper business card design due to having more design room. Now, if your business information changes, you will not need to purchase new business cards as you can now easily change your information within your digital card.

With the ability to create multiple digital cards for different purposes, you can tailor your wellness marketing strategies to specific audiences and reach your goals more effectively. So, if you’re a personal trainer, chiropractor, health coach, or need a mobile massage therapist business card, take advantage of this revolutionary tool and start promoting your wellness business in a creative and out-of-the-box way today!