7 Proven Ways to Promote Your Wellness Website Online

Whether you are a massage therapist, chiropractor, personal trainer, or another wellness professional, today’s competitive business landscape requires that you stay digitally present. While there are many creative ways to promote your wellness website online, we have gathered seven proven techniques to help you increase your site visitations. Prior to discussing those, we first must understand what direct goals we are trying to achieve by utilizing these techniques.

The most obvious goal is to drive virtual foot-traffic to your website. The second, is to build an “internet community” behind your website. This “virtual community” is built by gaining links going to and from your site. Link-building is comparable to building a real-life network. Links going from and to your site indicate to Search Engines, like Google, that other people “in your community” feel that your content is worthy of linking to.

The more high-quality links you have, the more Google shows your site to relevant users, the more people visit your site. See the feedback loop? So, if this is the case, how do you build these links?

While it would be misleading to say that this is an easy feat, it is absolutely a necessity and we’ve compiled a few great ideas to get you started.

Leverage Your Social Media

Every time you share a link of your website on social media platforms like Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, TikTok, and others, you get a link pointing back to your site. Did someone share your link post? Yup, another link back to your site. Here, every link and share counts.

Also, be sure to optimize your social media accounts by utilizing all the available features, and stay consistent with posting to all channels, keeping your content fresh. Notice how mega-companies keep up with multiple social media accounts? There are rewards for doing so.

Write Wellness-Related Guest Posts on Other Websites

Do you love to write about the wellness industry or have a few articles and thoughts you’d like to share? Contact or submit your blog to other high-traffic wellness websites as guest posts. Include a link back to your website in the article itself or the author’s bio. This is beneficial because having high-traffic, quality websites link back to you is your goal. Although all links matter, not all matter equally.

Need a few ideas on how to get this going? Massology is a high traffic wellness website that has opened its doors to guest wellness publishing. You can submit your request to become a wellness guest author here and write an article just like this one!

Other publications can be found using search terms like ‘wellness publications’ or ‘medium wellness publications’ on Google. We went ahead and located a few lists of other places for Wellness Article Publishing, check our this one and this one.

Re-market to Those Who’ve Already Visited Your Site

What about people who’ve already visited your site? Don’t’ let them leave without leaving their info. Create a pop-up window with an offer, stating they shall receive a promo code in exchange for their information (Perhaps use different wording). Now that you have their information, you can email them promotions, news and, of course, the link to your site.

On this one, think – retention. It raises the chance of them revisiting your site, and by extension, buying your product or service.

Collaborate With Other Professionals in The Wellness Industry

Thankfully today, this too, can be achieved online. Find wellness industry social media accounts or groups that promote other businesses and try to build a relationship with them. The Massology Network is a place where you can do just that. Follow our Massology.Network account, get a shout out, and maybe even some followers! To look for other places, search for hashtags like #wellness, #wellnessprofessionals, #wellnessbusiness, and other industry-related words.

Network with complementary wellness businesses to cross-promote each other’s websites. Also, think that networking with competitive businesses is a bust? Think again. Here, at Massology, we consistently refer customers to our competitors if we believe their service suits them better. We wouldn’t do so if we didn’t have a network of therapists we support. So don’t be afraid to reach out to other competitors, and network with them. The worst that will happen is you get new ideas for your own business and learn from each other. As Barak Obama once said:

“That is America. That is America. Those bonds of affection; that common creed. We don’t fear the future; we shape it. We embrace it, as one people, stronger together than we are on our own.“

Host a Contest or Giveaway That Gets People to Visit Your Site To Enter

Hosting a contest or giveaway can be a great way to drive traffic to your website and social media accounts. You may use your social media to announce a task to be accomplished by visiting your site to enter.

Again, make sure the customer does not leave your site without leaving their e-mail address. You may also ask the customer to share your site link so others can enter as well (once more, think link-building).

Create valuable content on your wellness website that people want to see.

Provide valuable and informative content on your website that will attract and engage visitors. This can be blogging, useful customer information, self-care instructions, videos, photos and more! In turn, this will help you up your search engine optimization game that we were talking about earlier.

Optimize For Search Engines

Now, this is a continuous work of art that needs attention. Google loves sending people to websites that are relevant, offer good customer experience, and work (in the technical department) – plain and simple. You must make sure your website is search engine optimized so that it ranks highly in search results for relevant keywords. Because Search Engine Optimization (SEO) is a massive topic, we cannot go into much detail in this article but be aware that this is an important aspect of driving organic traffic to your site. All the tips we’ve listed in this article will greatly help you with SEO.

Closing Thoughts

We hope that you found a few valuable ideas in this insight article and got a few new ideas on how to promote your wellness website online. If you haven’t already, connect with us on the Massology Wellness Professionals Network by clicking the link below! As always, we wish you health, prosperity, and success!

JOIN OUR WELLNESS PROFESSIONALS NETWORK BY FOLLOWING @MASSOLOGY.NETWORK ON INSTAGRAM